The Advisory Team

Practitioners, not professors

From Google design labs to Lloyds boardrooms. From frontline clinical leadership to high-stakes enterprise transformation. Our team brings authority that can only be earned - not taught.

Angus Morrison

Transformation Director & Founder

Angus Morrison

Led £100m+ transformations for Lloyds Banking Group and Tesco.

Former British Army Intelligence Officer. Specialises in mobilising complex delivery across regulated environments with end-to-end accountability. MSc Digital Transformation from Henley Business School. Brings 30 years of FTSE 100, private equity, and public sector experience to help executives make defensible decisions under uncertainty.

British Army·Lloyds Banking Group·Tesco·Henley Business School
LinkedIn
Patrick Collister

Creative Innovation Lead

Patrick Collister

Strategic Narrative & Vision Architecture.

Former Head of Design at Google Zoo. Patrick solves the "Vision Gap" in AI transformation. While the engineers build the "how", Patrick helps your C-Suite articulate the "why". He crafts the strategic narrative required to align shareholders, talent, and customers behind a radical shift in business model.

Google Zoo·Ogilvy·Leadership Narrative·Strategy
LinkedIn
Susie Hines RRC

Clinical Lead & Wellbeing Strategist

Susie Hines RRC

Operational Readiness & Human Systems Governance.

Royal Red Cross recipient. Formerly responsible for the psychological readiness of 100,000 UK military personnel. Susie bridges the gap between "wellbeing" and hard operational capability - ensuring your "Human Operating System" is robust enough to sustain the velocity of AI transformation.

Royal Red Cross·HM Forces·NHS·MoD
LinkedIn
Warren Paull

Strategic Advisor

Warren Paull

Commercial Strategy & Governance.

Warren acts as a Strategic Advisor to the Evolve Cubed board. 15 years building commercial systems across professional services, fintech, cryptocurrency, media and logistics means he ensures our diagnostic methodology delivers measurable business outcomes.

Professional Services·Fintech·Cryptocurrency·Media·Logistics
LinkedIn

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